# 175 When Cancer Threatens Your Business: Building Stronger Together Through Cancer with Adelle Martin

What happens when you are a business owner and have a cancer diagnosis? What are the challenges beyond treatment that are most important, but not acknowledged? In this episode with Adelle Martin, Co-Founder of the award-winning Stronger Together Through Cancer, you’ll hear answers to these questions and find out how  personal experience is shaping an innovation supporting business owners across Kent and beyond.

This episode has been kindly supported by the Living Well Dying Well Trust. The creation, development and content of the episode remains the responsibility of Clare Fuller.

Key messages

• How Adelle discovered the complete lack of tailored support for self‑employed people with cancer

• The subsequent creation of Stronger Together Through Cancer to fill that gap

• How the structured support model from referral, discovery call, personal & professional impact questionnaire, tailored plan works for self employed business women diagnosed with cancer

• What support looks like and the network of Angels created

• The service being free-at-point-of-use service for women in business with cancer across Kent and the South East London

• We explore Stronger Together Through Cancer’s Angels’ funding model, heart‑centred leadership approach and national recognition

Resource

• Find out more about Stronger Together Through Cancer

Bio

Adelle Martin is the Co-Founder of the award-winning Stronger Together Through Cancer, a charity dedicated to helping small business owners with cancer stay in business through diagnosis, treatment and beyond. Following her own diagnoses of myeloma and melanoma, Adelle turned her lived experience into a mission to ensure that cancer should not mean business collapse.

Alongside her charity work, Adelle is an award-winning Executive Resilience Coach, writer, podcaster, and BBC Radio commentator. She also contributes to Myeloma research and service improvement through her work at University College London Hospitals (UCLH), drawing on her lived experience to influence the future of Myeloma support.